More About Selling a Business

We take a very aggressive approach to marketing a business while still maintaining confidentiality. After all, the quicker we sell your business the quicker we earn our commission. Our goal is to find you the maximum price in the shortest period of time. Our marketing efforts target three main types of buyers.

Strategic Buyers: Strategic Buyers are primarily companies who acquire complementary businesses or merge with them. These companies look for synergistic businesses that would improve their own bottom line by more than the incremental increase of just adding the seller's business to their own. In other words, they seek situations where 2 plus 2 equals 5. These situations can come from economies of scale, cross selling of products to existing customers, cost savings in management or other expenses, or other market advantages. Strategic buyers generally look for competitors, suppliers, customers, or similar businesses in a different geographic area.

Financial Buyers: Financial buyers are individuals or investor groups that acquire companies as an alternative to investing in stocks, bonds, or other securities. They are primarily concerned with their return on investment (ROI) and generally do not want to be owner-operators. Therefore they generally prefer businesses that already have absentee owners and strong management in place or businesses where the owner will stay on after the sale for an extended period of time.

Entrepreneurial Buyers: Entrepreneurial buyers are generally individuals who want to live the American Dream of owning their own business. These buyers include down-sized baby-boomers, immigrants who need to buy a business to get their green cards, employees in the industry who want to strike out on their own, workers who want to be the boss, spouses, risk takers who want more than a paycheck, career changers, graduating students, or anyone who wants to realize the American dream: owning your own business.

We take a shotgun approach and target all the different types of buyers in the market in order to find the one right buyer who will pay you the most money. We utilize cutting edge technology combined with years of relationship building to uncover potential buyers for a business. Under ideal circumstances, multiple buyers will be competing to acquire a business, allowing us to maximize the return to the seller. Our methods include extensive advertising in regional and local newspapers and trade magazines, foreign language publications, targeted direct mail, internet promotion, telemarketing, and database marketing.

The first step in selling a business is to speak to one of our business analysts. Since the sale of a business requires cooperation and mutual effort by the owner and the intermediary, we think of our relationship with our clients as a partnership with the mutual goal of selling their business. By thoroughly evaluating your business, taking into account your current situation as well as its future potential, our analyst will determine what help we can offer you in the sale your business. Our analysts can also advise you on the salability of your business and guide you in setting an asking price in line with the current market value.